Front of the financial, technological and behavioral consumption, we always try to keep up with these changes by combining the quality of products the best way to communicate them to the increasingly competitive market.
Some experts say that in general retail, change the visual identity of the company should take place every two years. Based on studies and needs, we started in 2016 with the change of our brand and communication, but it is difficult to change everything at once, we are setting priorities for the impact to be as effective as possible, and the transition, natural.
It is essential that the brand shows consistency in communication. The change goes to show that our brand is alive in action, and seeks to follow the current context of the Brazilian market.
Crystalcor Performance is now Performance Econano.